Follow these tips to select the right publication for your article to make sure you guarantee the best impact.
When we are writing an article in Medium, and we would like to share it with our audience, we all know that using Publication is the best way to do it. A Publication is like a media-site or a traditional magazine that hosts articles regarding a topic and share it with its subscriber. The bigger the publication, the more people will be notified that your article is available, and the better the chance that your articles are shown on the home page of the Medium users. So select the right publication is crucial in this process.
Find the followers of any publication.
The first thing we need to do to know the number of followers for each publication is to select the publication that we would like to check. For example, I am going to use one of the main ones as it is The Innovation. If you go to their main page: https://medium.com/the-innovation
You will not see the number of followers directly on their menu bar as it is shown in the image below:
Some other publications can show their follower number in the top bar menu but this is not happening for all publications. But you still have the option to know the number of followers of each publication doing this small trick. If you have the main URL for a publication, if you add the /latest to that URL, you will be on a page that always shows the same layout for all publication, and as part of that layout, you will find on the right sidebar the number of followers:
So, now you can check the number of followers of each publication available in Medium, and also it will help to know how long it has been since its last post was published. If the publication is not publishing anything new, your story will never reach all the followers it has, so also check the date of the last post available on the same page.
Find the biggest publications today.
We now know how to know the number of followers for each publication, but that requires publication to publication checking that to get that number, and this is tedious. But even worse, we need to know the publication that we would like to check, and I don’t think anyone in the Medium space knows all the publications to make sure they have checked all the relevant ones. So, how can we do that faster and better? Easy. Here is the magic trick you were waiting for.
Just go to this URL: https://medium.com/search/publications?q=*. This URL is going to send all the publications (* acts as a wildcard that says “everything”), so all the publications are going to be shown, and they are going to be sorted based on the number of publishers, as you can see here:
To show the number of followers, I grab the first 20 and do the trick on step one to get the following table:
Find the right one for you
Now that we have all the data in our hands, we just need to select the one suitable for the article that we would like to submit based on the topic that we are covering and the perspective and style that we use to generate our story. It is very recommended to look at the creator guidelines each publication has to adapt the content to what the publication’s audience is expected. That way, we maximize our success with the audience.